There have been tens of thousands (hundreds of thousands?) of words written about Google+ already, but as the new social network takes its first tentative steps in beta, the industry is asking…
What does this new platform mean for PR, marketing and other comms professionals?
It’s not an easy one to answer, but here are five articles that helped me get to the heart of the matter:
- The PR and marketing implications of Google+ by Shel Holtz. This is about as thorough as you can get right now. Shel hasn’t churned out a Google+ 101 post, he’s written an article with the uses for comms pros in mind. Read it.
- Should PR and social media people be getting excited by Google+? by Phil Szomszor. Should we all be leaping on board and putting our campaign budgets into Google+ right now? Phil has sensible answers.
- Conversations matter in Google+ by Chris Brogan. I have to agree with Chris’s simple but crucial observation here. The quality of conversations and responses in my stream, right now, is blowing Twitter and Facebook out of the water. If that continues, it’s a big deal for brands (particularly when the door opens to them).
- Why Google Has the Hammer To Make Businesses Use Google Plus by Jay Baer. This is a comparatively complex article (make a cup of tea before you start reading) but it takes a really good stab at mapping the evolution of search, SEO, social, where Google+ fits in, and where it’s going. Useful stuff.
- Google+, Businesses and Beyond by Christian Oestlien. In a video rather than a written post, Christian, a product manager on Google+ explains why it’s not quite ready for businesses yet, and gives some hints on where it might be going. Watch it below:
So, when it comes to Google+, what are your predictions, observations hopes and concerns for the comms industry?