Now that social media has gone mainstream, many companies are keen to get involved. But even larger brands will want to dip their toe in the water and see proven, quantifiable results before committing to a larger budget, which often means the funds won’t stretch to relatively high investment monitoring tools such as Radian, Meltwater or Alterian.
In the battle to integrate social media solidly into a brand’s marketing strategy, it pays to focus initial spend on the essentials and seek out free or low cost monitoring and measurement solutions to draw the essential link between social media investment and return.
As part of the CIPR’s Social Summer, I was invited to give a presentation on the wide range of online tools that do the job and don’t cost the earth.
Here it is…
And here’s the video from Slide #7 on multi-channel attribution modelling…
Do please take a look at the CIPR’s guidance on social media measurement – it’s a valuable read.
Thoughts? Questions? Let me know!